Opening a temporary pop-up location allows restaurants to participate in seasonal events and reach new audiences to promote their brand.

Restaurants need the flexibility to set up pop-up operations quickly at various locations for festivals, markets, or special events. Yet purchasing all new equipment is not feasible for temporary needs. Renting lets restaurants expand for promotions without huge capital investment. But typical rental equipment is low quality and limited in selection.

Film and TV productions often occur in varied and remote locations, where feeding a large crew with quality meals is logistically challenging. The necessary kitchen setup is substantial, and transporting equipment is costly, requiring a flexible and mobile solution to feed the cast and crew without the burden of continually finding new catering services.